Seminar on Business Innovation at Faraday Wharf

Another excellent free breakfast, and mind-altering experience; I'm not quite sure what they put into the coffee. For a sceptical engineer like myself the major "wow" moment of the morning was hearing Daniel Cremin of Rhubarb Radio, and one of the mover and shakers of the social media world, pitch his presentation very much at how to make money from the media, without necessarily plastering every web page with banner advertising, or being driven by the sponsors. Very refreshing. It also struck me that there are huge implications in my own field; interest has value, and that's true whether it's interest in a coffee house amongst its customers and potential customers, or a company with an engineering edge amongst potential investors. Are there lessons that can be learnt in how to raise profiles through use of new social media, even in the technical and commercial disciplines which are usually thought of as quite staid? Should I be on twitter or, more importantly, advise my clients to be on twitter - would this impress a potential investor tremendously? As ever, I think it's the details that make the difference, and this could be the base for a potential collaborative project with one of my new contacts.